While dedicated skiers are eager to spend every moment carving through the perfectly maintained slopes of the SkiArea encompassing Madonna di Campiglio, Pinzolo, Marilleva, and Folgarida, their companions might not share the same enthusiasm. The ski lift company has introduced a perfect solution: the Five of Seven Ski Pass. This pass grants five days of skiing (non-consecutive) along with two free days to explore other activities in the region.

The Five of Seven Ski Pass is a more affordable option than the traditional seven-day consecutive pass. It combines five days of skiing with two free days. It also includes a free week-long pass for the local ski bus, which typically costs €2 per day or €10 for a week’s pass. On one of your free days, you can choose an activity from a variety of delightful winter experiences. The second free day is yours to spend however you like, whether it’s indulging in luxury shopping in Madonna di Campiglio or participating in other winter sports like cross-country skiing, tobogganing on Monte Spinale, ice skating, or even test-driving an Audi on the frozen track nearby.
All these activities are available in Madonna di Campiglio, with extra charges for certain experiences. The local ski bus provides easy access to these activities. Additionally, options such as husky sledding and indoor skating at the Pinzolo ice rink are available. Hotels in the area, as part of a local partnership, provide guests with a complimentary Guestcard, which includes free transport on local buses, broadening the scope of activities on non-ski days—like a visit to Trento, the regional capital.
The winter experiences included with the Five of Seven Ski Pass are all designed with a focus on connecting with nature. Some are available only on specific dates. One such activity is the “Snow Moon Experience,” an evening walk under the full moon, where the moonlight is so bright that no torch is needed. This snowy stroll includes a hot drink and traditional fare at a mountain restaurant.
Another date-specific activity is the “Ski Sunrise,” where you can enjoy breakfast on the mountain before taking an early-morning ski descent, guided by ski instructors. Also available on select dates is the “Campiglio Sunset Ski,” which offers the chance to watch a breathtaking sunset on the mountain while sipping an aperitif and listening to music, followed by a torch-lit ski descent with a guide. On clear days, participants in these activities will witness the enrosadira, a unique natural phenomenon in the Dolomites where the mountains glow pink at sunrise and sunset. As these activities are limited to small groups, early reservations are recommended.
Throughout the ski season, the Dolomiti Natural Wellness Winter Walk offers a weekly opportunity to connect with the winter landscape. Guided by an expert in natural wellness, this walk immerses participants in the beauty of snow-covered plants and frozen ponds while learning about the local flora and fauna. Along the way, the guide will introduce sensory activities that enhance the experience, making it a memorable way to embrace nature in the mountains.