David Beckham has been chosen as the new ambassador for the underwear brand “Boss.” At 49, the former football star has flaunted his chiseled body, leaving his followers in awe.
This campaign, executed in January, is already being labeled by many as the “hottest campaign of the year,” and comments on social media suggest that it will be tough for anyone to outshine it.
Beckham has modeled in underwear for the “Boss” brand, posing against a wall, seated on an armchair, and even under the shower. In the commercial, he is seen stepping out of his vehicle and into his apartment, which features large windows that allow everyone outside to see him. As he heads home, he begins to remove his clothes until he is left in just his Boss boxers. Throughout various scenes, he is depicted lying down, working out, and playing pool, all while his neighbors curiously watch him. The final scene shows him in the shower, which has ignited online reactions.
One of the campaign images was also shared by his wife, Victoria Beckham, on Instagram.
“My Boss,” she captioned the post, clearly showing her pride in David.
Ten years ago, People magazine named David Beckham the best man alive. “This is the pinnacle of my career; I can hardly believe it,” he joked at the time. “I want to thank my parents for bringing me into this world, as well as my barber, stylist, and Photoshop.”
David Beckham continues to be one of the most recognized athletes worldwide. The last club he played for was Paris Saint-Germain, and prior to that, he was the captain of the English national team and one of the most pivotal players for “Gordog Albiona.”
